A woman in glasses reading and considering what real estate investing she should do.

7 Things to Consider When Property Investing

While it can be extremely rewarding, buying an investment property is no small undertaking when starting out in real estate investing.

You are likely putting a lot of your hard-earned money into an investment property, as well as tying your name and credit score to the loan, so it’s important that you know exactly what you are getting yourself into.

To help guide you into a successful real estate investing experience, consider the following seven things before signing your name on any dotted lines:

1. Do you know what you are doing?

This may sound a bit condescending, but do you truly know what you are doing? You might be surprised when you honestly ask yourself this question how easy it may be to say "no." Real estate investing is not the industry to dive into head-first without having done your research. At some point you will have to give it a whirl, likely without knowing every single thing you need to know, but you should at least have a solid handle on what you are pursuing.

There are so many different kinds of properties to invest in and ways of being a real estate investor that the first step should be identifying which option fits your goals, interests, and skill level. Once you identify an avenue of real estate investing to pursue, you need to learn the basics of that particular method: how to go about it, what is required to succeed in it, what are the risks, etc. If you can’t respond to these questions, you don’t know what you are doing. Yet.

2. What is your skill level?

This is another question worth answering honestly. This is not the time to try to sound better or more skilled than you really are. What you have to realize with real estate investing is that all different ways of going about it come with different skill requirements. You can invest in a property that requires next to no skill on your part, outside of just being able to do basic due diligence, or you can invest in a property that requires very advanced skills. For the latter, if you don’t have the required skill level that the property may require, you could be setting yourself up for major trouble.

What is your personal skill level, compared to what the investment property or strategy you are looking at requires? Again, don’t flatter yourself; now is not the time.

3. Do you know the numbers?

You have to know the numbers. The whole point of investing in real estate is to make a financial gain…You have to know the numbers.

If you are flipping a property, what is the After Repair Value (ARV) of the property? How much do you anticipate the rehab will cost you and how certain are you of that number? How much room for going over budget do you have before you start to lose money? What are the financing terms and payments?

Not all numbers can be known upfront — some have to be estimated and some are forecasted — but you should have a solid business plan and working spreadsheets for any property you are seriously considering. If you are unfamiliar with how to run the numbers for the particular investment strategy you are pursuing, it’s way too soon to start investing. Take the time to learn the numbers. Otherwise you might be tossing money to the wind and not making money on the investment property you purchase. You could even end up losing more than you put in.

4. Can you identify the risk factors?

Almost as important as the numbers are the risk factors. What are all of the ways you could lose the money you are predicting that you will earn? The more risk factors you can identify ahead of time, the more opportunity you have to mitigate those risks. When you are able to mitigate risk, you are more likely to succeed in your real estate investing.

What kinds of things can contribute to risk factors?

  • Property quality
  • Location ("Location, location, location"!)
  • Loan type
  • Your skill level
  • Accuracy of pro formas/financial statements

Each of these can create challenges to the success of your investment property. Understanding the risks and how to properly mitigate them, will set you miles ahead.

5. Where are you buying?

Of all the risk factors, the property location is key. It’s not just the neighborhood that matters, but also the larger market, or the "macro-market" of where the property is located. The specific city, and in some instances even the neighborhood, constitute the "micro-market".

Both the macro-market and the micro-market are important when it comes to the potential success of your investment property. For example, if you invest in a growing market versus a declining market, you are going to be much better off for exit strategy options. Demand is higher in a growth market which can drive property values, make overall desirability greater, and ultimately allow you to sell the property for top dollar. Whereas with a declining market, you may not even be able to find someone to buy your property and even if you do, you may not be able to get as much for it as you would like. Learn how to find the best investment properties to buy here.

The end game with an investment always involves people, and the more people that want your property, whether it be to buy the property as a primary home, buy it as an investment, or even to rent it, the more profit you can expect.

6. What is your exit strategy?

What is the end game for your investment property?

If you’re flipping it, how much do you expect to flip it for? What’s your timeframe? Who do you plan to flip it to (primary homebuyer, another investor, etc.)? What contingencies do you have in place in case things don’t go exactly as expected? Get answers from this step-by-step guide to house flipping.

Knowing how you plan to get out of a property is almost as important as knowing how to get into a property. Your exit strategy will ultimately determine your profit. The more options for exit strategy you have in place, the better. For flipping properties, this primarily relates to how long you have to hold the property, which can be an issue with your financing and hold costs–and how much you are able to sell the property for after all is said and done. Sometimes things go totally as expected, other times they don’t. Have plans in place!

7. Does this property fit your goals?

What is your reason for buying an investment property and what is your reason for buying this investment property in particular?

Different real estate investing methods and different investment property types achieve different things. While financial gain is likely a common goal for all investors, the means to the financial gain can vary widely. You need to make sure those means fit your goals.

Some of those goals may include:

  • Short-term vs. long-term income
  • Active vs. passive income
  • Specific financial goals
  • Desired work levels
  • Desired risk levels

The more your investment property matches your goals, the more satisfaction you will feel from it and the more likely you are to succeed with it.

Can you answer all of those questions? Have you carefully considered each of these factors?

If you honestly consider the answer to each of these questions, you will be much further along than most in terms of setting yourself up for success with any investment property you purchase.

Remember, in real estate investing, and when it comes to getting started in it, slow and steady wins the race. If you spend the time to learn what you need to know (via these recommended real estate investing books and podcasts) and learn the proper considerations before you dive into that first property, you will not only increase your odds for success, but you are more likely to sleep better at night.

No one learned any of this stuff in school, so be patient with yourself and what you know (or don’t know). And, with all the knowledge and preparation, you still might make a few mistakes — learn from them and you will go far as a real estate investor!


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